Organized creativity
To be effective, any creative process must be organized.
That is the main purpose of the method I have developed and refined throughout my years of experience. It enabled me to confront the challenges that my French, European and international customers prompted me to face in strategic and decisive missions.
1
Starting points
I will start by describing the environment of your Health products. I will pay particular attention to its current and future competitors, the regulatory and political framework, the populations concerned and their management.
I will then assess your product on the basis of the available clinical data and the proposed therapeutic strategy.
I will complete this overview with a detailed review of the literature.
2
Boards & analyses
I will prepare and facilitate interviews/expert boards to determine the value of your product and its price in view of the requirements and regulations of the Heath authorities.
I will conduct a SWOT analysis to present the strengths, weaknesses, opportunities and threats inherent to your Health product.
This will enable me, finally, to objectivate a gap or risk analysis on all dimensions (medical, economic, social, regulatory aspects, stakeholders, etc.).
3
Strategy
With all of the above elements, I will define the Market Access strategy for your Health product:
- Positioning
- Price
- Real world data collection
- Early access (ANSM and HAS)
- Fast-track procedure (HAS)
- Patient surveys
- Exploration of other ways of improving performance
- Care/healthcare pathway assessment
I will translate the strategy into SMART (Specific, Measurable, Achievable, Realistic and Time bound) objectives and their associated action plans.
I will determine key performance indicators to measure your tactical successes.
4
Operational support
Finally, I will propose detailed action plans to manage your teams and achieve the objectives set. There is only one rule: operational excellence.
I adapt myself to each environment to always provide additional support to field teams (in collaboration with a special partner) :
- Preparation of reimbursement dossiers
- Preparation of early access/fast-track dossiers
- Preparation of HAS hearings
- Submission to Health Authorities
- Meetings with stakeholders
- Assistance in price negotiation
- Creation of budget impact models for price negotiation
- Coaching/training on market access topics (issues and challenges to be met) in a complex and changing environment
Curious by nature, I like to learn from you. And as I am committed to making all my interventions clear and educational, every collaboration is a simple way of transmitting my skills to your teams.